The word “cosmetic” originates from the Greek term kosmein, meaning “to arrange or decorate something in an orderly or aesthetic manner.” Today, it’s often linked to adornment, covering up flaws, or enhancing appearances. I don’t agree with that. I don’t believe people should hide, mask, or overly adorn themselves to conform to someone else’s idea of beauty. Instead, I see personal care—or skincare as self-care—as a healthy ritual that promotes well-being and self-value. From the day we’re born, we care for ourselves and for those around us. Healthy skin is part of that—an outward reflection of our inside state. When your skin feels good, you feel confident enough to show the world who you truly are.

My aim, therefore, is to preserve integrity in everything I do. That means constantly learning and improving—if new facts emerge tomorrow, I’ll adapt my practices accordingly. It also means seeing beauty as a 360-degree concept tied to self-observation and self-worth. Only recently did I fully grasp how much our sense of value hinges on feeling good in our own skin. Moving forward, I’ve also decided to collaborate only with partners who share this level of authenticity. Otherwise, it just isn’t worth it.