---
name: product-matching
description: Match client requirements to available products. Consider market, budget, vertical, certifications, and business model.
---

# Product Matching Skill

## When to Use
- New client inquiry: "What can you offer for my market?"
- Existing client expansion: "What else fits my portfolio?"
- Market entry planning: "What products work in Indonesia?"
- Private label scoping: "Can you make something like X?"

## Matching Dimensions

### 1. Market Fit
Does the product have regulatory approval for client's market?

```
Check:
  - market_status[market] == 'approved' OR 'pending'
  - Required certifications available (Halal for Gulf/ID)
  - Labeling available in required language
```

| Client Market | Required Certifications |
|---------------|------------------------|
| Germany/EU | CPNP, EU compliance |
| Gulf States | Halal (mandatory) |
| Indonesia | BPOM, Halal (mandatory) |
| Turkey | TITCK registration |
| Jordan | JFDA, Halal |
| Vietnam | Drug Admin approval |

### 2. Vertical Match
Client's business category alignment.

| Client Type | Best Verticals |
|-------------|----------------|
| Pharmacy chain | Supplements, dermaceuticals |
| Beauty retailer | Cosmetics, skincare |
| Health food store | Supplements, functional food |
| E-commerce | All (consider shipping) |
| Distributor | Depends on their channels |
| Brand owner | Private label candidates |

### 3. Budget Alignment
Does pricing fit client's price point?

```
Client segments:
  - Mass market: €5-20 retail
  - Mid-market: €20-50 retail
  - Premium: €50-150 retail
  - Luxury: €150+ retail

Wholesale rule of thumb:
  Client retail target ÷ 2.5 = Max wholesale they'll pay
```

### 4. Certification Requirements
What does client require?

| Certification | Products That Have It |
|---------------|----------------------|
| Vegan | [filter: vegan=true] |
| Halal | [filter: halal_cert exists] |
| Organic | [filter: organic_cert exists] |
| Cruelty-free | [filter: cruelty_free=true] |
| Sugar-free | [filter: sugar_free=true] |

### 5. Business Model Fit
How does client want to work?

| Model | Best For |
|-------|----------|
| White label | Quick start, established brands |
| Private label | Building own brand |
| BuyPool | Small buyers, testing market |
| Exclusive distribution | Large commitment, territory lock |

---

## Matching Algorithm

```python
def match_products(client_profile):
    products = get_all_products()
    scored = []
    
    for product in products:
        score = 0
        
        # Market fit (weight: 30%)
        if product.market_status[client.market] == 'approved':
            score += 30
        elif product.market_status[client.market] == 'pending':
            score += 15
        
        # Certification fit (weight: 25%)
        certs_needed = client.required_certifications
        certs_have = product.certifications
        cert_match = len(certs_needed & certs_have) / len(certs_needed)
        score += cert_match * 25
        
        # Budget fit (weight: 20%)
        max_wholesale = client.target_retail / 2.5
        if product.wholesale_price <= max_wholesale:
            score += 20
        elif product.wholesale_price <= max_wholesale * 1.2:
            score += 10  # Slight stretch OK
        
        # Vertical fit (weight: 15%)
        if product.vertical in client.preferred_verticals:
            score += 15
        
        # Category fit (weight: 10%)
        if product.category in client.preferred_categories:
            score += 10
        
        scored.append((product, score))
    
    return sorted(scored, key=lambda x: x[1], reverse=True)
```

---

## Client Intake Questions

### Basic Info
1. What market(s) are you targeting?
2. What's your business type? (retailer, distributor, brand owner)
3. What vertical? (cosmetics, supplements, food)
4. What's your typical retail price range?
5. Annual volume estimate?

### Requirements
6. Required certifications? (Halal, Vegan, Organic, etc.)
7. Specific categories of interest?
8. Looking for white label or private label?
9. Exclusivity needed?
10. Timeline for first order?

### Nice-to-Have
11. Current portfolio / what's selling?
12. Gaps in your current offering?
13. Competitor products you'd like to match?
14. Marketing support needed?

---

## Recommendation Template

```markdown
# Product Recommendations for [Client Name]

## Profile Summary
- Market: [country]
- Vertical: [cosmetics/supplements]
- Budget: €[X] retail target
- Required: [certifications]
- Model: [white label/private label]

## Top Matches

### 1. [Product Name] ⭐ Score: 95/100
- Category: [category]
- Market status: ✅ Approved for [market]
- Certifications: [list]
- Wholesale: €[X] (fits budget ✅)
- Why it fits: [explanation]

### 2. [Product Name] ⭐ Score: 88/100
...

### 3. [Product Name] ⭐ Score: 82/100
...

## Private Label Opportunities
Based on your requirements, we could develop:
- [Concept 1]: Based on [existing product], modified for [need]
- [Concept 2]: New development in [category]

## Next Steps
1. Request samples of top matches
2. Review pricing for your volume
3. Schedule call to discuss private label concepts
```

---

## Quick Filters

### "Show me Halal-certified supplements"
```
vertical: supplements
halal_cert: exists
```

### "Cosmetics approved for Gulf"
```
vertical: cosmetics
market_status.gulf: approved
halal_cert: exists
```

### "Vegan products under €30 retail"
```
vegan: true
wholesale_price: < 12
```

### "Private label candidates (high margin)"
```
margin_potential: > 40%
moq: < 1000
development_required: false
```